TOWN MP Sajid Javid paid a visit to Asda Bromsgrove last week, to show his support for the store's initiative to give customers free advice on safe alcohol consumption.
The Market Street supermarket teamed up with alcohol education charity Drinkaware to set up a free advice stand in store.
The event, held on Friday, January 13, encouraged participants to complete a quick alcohol assessment using Drinkaware scratch cards, and take home a free alcohol unit measuring cup and calorie wheel.
Chris Lowe, senior director for Corporate Affairs at Asda, said: "Our customer insight shows that a lot of shoppers think about their health in January and look for ways to cut back on their alcohol consumption after the festive period. We are pleased to be hosting Drinkaware trained colleagues in store offering accessible, friendly advice to customers."
Advisers also gave specific help to parents on how to speak to their children about alcohol.
Mr Javid said: "Alcohol misuse is a serious danger. It’s important that we do more to promote responsible drinking.
"Thank you to Asda and Drinkaware for helping to raise awareness across Bromsgrove."